Developed by Mike Tanski and Peter Allegretti, students at the University of Albany, this free application lets the user watch his/her friends’ reaction to his/her messages.
The application works as follows:
- Send a message to friends, add a caption and wait for the recipient to open the message.
- When a message is opened, a video of the recipients’ reaction is immediately recorded and automatically sent back
These reactions can be shared over other social platforms. The application automatically deletes the reactions after 24 hours unless they are saved for future use. The application allows users to edit the reactions, making it fun and interactive platform.
After a soft launch and reviews across the web, the application has millions of downloads so far. The target for this application is late teens and young adults.